Rapid Rewards: Serenade at 35,000ft

Southwest Airlines wanted to do something special for their Rapid Rewards members' birthdays. So we created a unique 180 degree video experience with Judah and the Lion to wish them happy birthday with a song written just for them that they could record, customize with filters and stickers and share –it even has a flight attendant saying their name. No two videos look the same.

Desktop UX

It touched a lot of hearts.

Screen Shot 2018-03-21 at 3.29.45 PM.png

Screen Shot 2018-03-21 at 3.35.25 PM.png

Screen Shot 2018-03-21 at 3.36.07 PM.png

Screen Shot 2018-03-21 at 3.30.19 PM.png

Creative Directors: Mark Snow and Maria D'Amato
Art Director: Lisa Donato
Copywriter: Kayla Nixdorf
UX Design: Alex Lang and Derek Dollahite
Producer: Abigail Hinojosa

Produced at GSD&M.