Bathroom Bill Products

Press: Ad Week, Ad Age 

Texas lawmakers proposed a bill which would ban transgender people from using a bathroom other than the one that matches the gender on their birth certificate. So we at GSD&M responded with something just as ridiculous – a paid social media campaign for fake birth certificate products. The posts linked to a website where you were prompted to email your representative. It got people's attention and the dumb bill didn't pass. 

Press

Creative Directors: Leslie Shaffer and Nikki Baker
Associate Creative Director: Maria D'Amato
Art Director: Lisa Donato
Website Design: Alex Lang

Produced at GSD&M.